These are exciting times.
The consumer's content journey continues to enthrall and, as we follow his or her path to discovery, we find that those options one that enable him or her to connect with entertainment in many places, and on many devices, are used with increasing frequency. While most consumers still favor traditional TV, a small but growing number of homes -- we call them "Zero TV" households -- are using non-traditional devices and services exclusively to watch video.
U.S. consumers with fat wallets sure know how to have a good time. In fact, they seem to take an "if you got it, spend it" mentality when it comes to entertainment escapism.
We pull together findings from surveys, custom and syndicated research conducted around the world in 2012.
Global consumer confidence increased in the first quarter of 2013, rising two index points to 93 from 91 in Q4 2012. Improved consumer attitudes about job prospects, personal finances across key markets helped drive the quarterly uptick.
Media viewing preferences are much like our individual penchants for food—they vary by region. The same is true for how we consume media, and subsequently how much we consume.
