As a global information and measurement leader, safeguarding consumer privacy is a top priority for Nielsen. If you visit us online or on-the-go, if you participate in our panels and surveys, or rely on our insights and solutions, learn about Nielsen practices that protect consumer privacy.
The Privacy Policy for http://www.nielsen.com applies to anyone who visits Nielsen’s US corporate website and any personal data they may submit via that site. To view the full Privacy Policy for this website please click here. Nielsen has offices throughout the world and the sites for other countries have privacy policies consistent with the local laws of those countries.
NOTE: The Privacy Policy at www.nielsen.com does NOT apply to individuals who participate in a Nielsen panel or a market research survey. For privacy questions relevant to a panel or survey in which you participate, please click here.
When you take part in a Nielsen Panel or Survey, different privacy policies apply, depending on what the study is about. We collect different types of information based upon the panel or survey in which you participate and we are very protective of your information. We will NOT use your personal identifying information to advertise, promote, or market goods or services directly to you and we do not allow our clients to market directly to you. Occasionally we work with partners for the purposes of market research or product development, and, if we let them see your information, we require those other companies to maintain your confidentiality. If you would like to generally understand how Nielsen protects the privacy of its panel and survey members, please visit our Panel Privacy Information page.
To address specific concerns you may have about how we protect the information you have already given us through your participation in a panel or survey, please contact Nielsen Families. Your panel management representative can provide you with a copy of the privacy policy applicable to the panel or survey in which you participate and address any concern you may have.
Nielsen has several research tools that measure and analyze online activity to offer insights into general consumer behavior. As you surf the net, you may encounter one or more of these tools, including our Online Campaign Ratings measurement and Web Analytics products. These products help us and our clients understand how people use and interact with the Internet. We do this by gathering research data related to the traffic on our clients' websites and about their advertising campaigns. To read the full privacy policy for our online measurement products, please click here. If you do not wish to participate in any of Nielsen’s online measurement research, please click here to receive an opt-out cookie.